Short Hills-based Doceree, an AI-powered operating system for healthcare marketing, has appointed Yeshwanth ‘Yesh’ Srinivasan as chief AI officer and Graham Wilkinson as chief innovation officer.
Both join as the company moves toward the July 14 industry release of Daily Command.
Daily Command functions as an AI command center for pharma brands, surfacing real-time signals and recommending up-to-date strategies.
In June, Daily Command entered closed beta with four flagship manufacturers and agency partners, including Avalere Health and Deerfield, with the full industry release to follow on July 14 alongside the announcement of the Daily Command Marketplace launch partners.
Srinivasan has more than 18 years of building AI, machine learning, data science, and engineering organizations across medical imaging, computer vision, media, and adtech. Most recently, he served as Vice President of Data Science and Engineering at TripleLift, where he scaled the platform from under 100 billion to more than 500 billion ad requests per day.
He has contributed to more than 20 patents and publications and advised acquisitions representing billions of dollars in enterprise value.
Wilkinson has more than 20 years of experience in advertising and marketing; the last decade has focused on AI, innovation, and R&D within the world’s largest agencies.
He served most recently as a chief innovation and AI leader at IPG Mediabrands’ Kinesso and at Acxiom.
In March, the company appointed Andrew Matthews and Matthew Baggett, two high-profile industry veterans, to lead its strategic pillars: patient affordability and artificial intelligence.
