Grassi, the New York-based accounting firm with a major presence in New Jersey, on Wednesday announced two strategic additions to its executive leadership team.
Beth More has been promoted to Chief Marketing Officer, and Kenny Li has joined the firm as Chief Information Officer.
More, who joined Grassi as senior director of marketing in early 2024, will continue to lead the firm’s strategic marketing and communications functions, driving measurable growth and digital transformation across the organization. Her collaborative leadership style has fostered strong cross-team partnerships and empowered her team to deliver results.
More has led transformative marketing efforts for global and national professional services firms, including Mazars USA and Sidley Austin LLP. Her expertise spans brand management, campaign execution, digital transformation, public relations, and team development.
Meanwhile Li, a seasoned technology executive with over 25 years of technology leadership
experience, brings a strategic mindset and a strong commitment to operational excellence.
In his role as chief information officer, Li will oversee Grassi’s technology infrastructure,
cybersecurity, innovation initiatives, and digital strategy. His deep understanding of
how technology can drive business value, enhance client experience, and streamline
internal operations positions him to play a key role in advancing the firm’s growth and
efficiency.
Before joining Grassi, Li served as partner and chief technology officer at Citrin
Cooperman, where he led transformative technology initiatives that supported the firm’s
rapid growth. Earlier in his career, Li was director of information technology at The Schonbraun McCann Group, continuing with FTI Consulting for four years following its acquisition. He began his career in the financial services sector, holding IT roles at Warburg Pincus Asset Management and Credit Suisse Asset Management, where he focused on systems management and implementation.
