Onyx Equities, the full-service real estate firm that owns and operates many of the top business properties in Northern New Jersey, was announced Wednesday morning as the first multi-million supporter of the NY/NJ Host Committee for 2026 FIFA World Cup.
Onyx’s support brings together its portfolio of sub-brands to share in this opportunity, including the best-in-class Vermella residential brand; the ‘Nest’ a nationally recognized Northeast Science & Technology Center life sciences and technology campus; and the prestigious Class A+ office campuses, Arbors at Parsippany and the Gateway Center.
As part of their commitment, Onyx will support the legacy partnership between the NYNJ Host Committee and the U.S. Soccer Foundation to develop equitable and inclusive access to soccer in New York New Jersey. Onyx announced today that it will donate a mini-pitch in the New York New Jersey region by 2026 — creating space for play, connection, and opportunity for years to come.
Onyx will also be integrated into the FIFA Fan Festival at Liberty State Park in Jersey City.
Support of local companies will be vital to the success of the event as their sponsorship dollars will support many logistical issues, including security, traffic control, as well as marketing events and initiatives.
More local sponsors are expected to be announced soon.
Onyx co-founder John Saraceno and Jonathan Schultz said their sponsorship underscores Onyx’s commitment to advancing local development and supporting the vibrant communities in which it operates.
“We are thrilled to support an event of this magnitude right here in New Jersey,” Saraceno said. “Our support is not just about visibility; it’s about creating opportunities for community engagement and driving economic growth that will benefit our region long after the final whistle.”
Schultz agreed.
“We are also excited that our properties, Gateway Center and The Junction, will be ready to serve as a hub for the games throughout the year,” he said. “We are not only proud to be involved in promoting the world’s most watched sporting event but also want to truly embrace the culture of the sport and international fans who are visiting New Jersey for the experience. It truly will be a Junction for the fans who are coming to our great region to experience the excitement of the games.”
Alex Lasry, the CEO of the NYNJ Host Committee, certainly was thrilled to make news.
“The announcement of Onyx Equities’ support today embodies the spirit of collaboration and community partnership that is essential for the success of the FIFA World Cup 2026,” he said.
“The host committee is excited that our first supporter is a homegrown firm that understands the importance of championing our region as we prepare to welcome the world. Together, we are not only bringing a world-class event to the region but also creating a lasting legacy rooted in opportunity, inclusion, and the unifying power of the world’s most exciting game.”
Among special promotional benefits to the Onyx group:
- Gateway Center, a premier mixed-used development co-owned by Onyx Equities, has been designated the exclusive urban office campus for the NYNJ Host Committee.
- The NEST (“The Northeast Science and Technology Center”), a 100-acre class-A research & development campus co-owned by Onyx Equities, has been named the exclusive life sciences and technology real estate campus partner for the New Jersey region of the NYNJ Host Committee.
- Arbors at Parsippany, a five-building office campus co-owned by Onyx Equities, has been designated the exclusive suburban office campus for the New Jersey region of the NYNJ Host Committee.
- Vermella, a luxury residential brand by Russo Development, has been named the exclusive residential/apartment supporter for the New Jersey region of the NYNJ Host Committee.
Founded in 2004 and headquartered in Newark, Onyx Equities specializes in investment, asset repositioning and ground-up development. Since its founding in 2004, Onyx has acquired more than $4.5 billion worth of diverse real estate assets throughout New Jersey, New York, and Pennsylvania, and has executed over $1.1 billion in capital improvement projects under its signature repositioning program.
Vermella, from Russo Development, is the leading luxury residential community brand in New Jersey, earning a reputation for well-planned developments that are distinguished by their emphasis on detail and quality.
With more than 6,000 luxury apartments delivered in 11 New Jersey municipalities and a pipeline of more than 3,500 additional apartments Russo’s residential footprint will be one of the most impressive in the state.
Russo Development also is one of the most active, privately held developers of industrial, data center, residential, and mixed-use projects in northern New Jersey.
