Turkish Airlines, widely regarded as one of the top carriers in the world, will serve as the presenting sponsor for A Racquet at the Rock, the tennis exhibition featuring world No. 1 Carlos Alcaraz that will come to the Prudential Center Sunday.
PGIM, the $1.5 trillion global asset management business of Prudential Financial, will serve as the official financial services partner.
The event, which will feature Alcaraz facing Frances Tiafoe, a women’s match between the last two U.S. Open runners-up, Amanda Anisimova and Jessica Pegula, a mixed doubles match (Tiafoe-Anisimova vs. Alcaraz-Pegula) and more, will run from 4-8 p.m. Tickets for ‘A Racquet at The Rock’ are available at ticketmaster.com as well as Prucenter.com, and Prudential Center’s Box Office. There also will be premium seating opportunities, including a courtside club seating package.
Turkish Airlines officials said the partnership underscores the airline’s global connectivity, along with its commitment to supporting international sport, cultural exchange, and major world events.
Ken Poliziani, chief marketing officer at PGIM, used a tennis term to describe the firm’s connection to the event.
“At PGIM, we serve up global expertise and high performance to our clients,” he said. “Our passion and commitment to excellence mirrors the qualities embodied by the incredible athletes competing in these top-ranked matches. It is a unique opportunity to showcase our brand while engaging with tennis fans worldwide from the Prudential Center in Newark, New Jersey – home to our global headquarters.”
Tennis Channel will serve as the exclusive domestic broadcaster. The network also will distribute the event across its international territories, including the Nordic countries, the United Kingdom, Germany, Austria, Switzerland, the Netherlands, Greece and India, bringing the inaugural showcase to a global audience.
Additional partners include Wilson, the Official Match Ball Provider, and Gatorade, which will supply sports nutrition and hydration for all participating athletes throughout the event.
Prudential Center officials say these partnerships reflect the growing global excitement surrounding ‘A Racquet at The Rock’ and represent an important milestone as Prudential Center hosts top-tier professional tennis for the first time in its history.
Alcaraz said he is looking forward to it.
“I love playing in different places,” he said. “I think it’s going to be great for me to feel and experience something different.”
