In a move that signals the continued heat of the North Jersey real estate market, Storage Post Self Storage has officially acquired a prominent facility at 353–367 Park Avenue in Newark. The acquisition of the former CubeSmart location marks Storage Post’s seventh facility in New Jersey, solidifying its position as a major player in the high-density urban corridors of the Northeast.
The transaction, brokered by Robert Bloch of Marcus & Millichap, highlights a strategic shift among self-storage operators to secure “hyper-infill” locations where land for new development is virtually non-existent.
The new Newark facility is strategically positioned to serve the city’s North Ward and the neighboring residential hubs. As Newark continues to see a surge in multifamily residential development, the demand for off-site storage has reached record highs.
“This acquisition aligns perfectly with our strategy to expand in high-demand urban markets,” Jack Giannola, director of acquisitions at Storage Post said. “Newark continues to be a strong and dynamic market, and this property allows us to further serve the storage needs of the community while strengthening our regional portfolio.”
Storage Post’s expansion comes as the self-storage industry undergoes a “quality over quantity” reset. According to the 2026 Self-Storage Investing Outlook, institutional investors are aggressively pursuing existing Class-A facilities in infill markets like Newark and Jersey City rather than attempting ground-up construction, which has become increasingly difficult due to strict municipal zoning and rising material costs.
Headquartered in Atlanta but maintaining a heavy focus on the New York metropolitan area, Storage Post has been on an acquisition tear. The company recently added several high-profile locations in Manhattan and Brooklyn, aiming to provide a consistent “customer-first” experience across the Hudson River.
Giannola praised the efficiency of the Newark deal, noting that the collaboration with Marcus & Millichap was “respectful, responsive, and genuinely attentive.” The firm confirmed it remains “confidently” in growth mode, with plans to add several more New York and New Jersey locations to its portfolio by the end of 2026.
