More than a few folks have taken note of – and been annoyed by – the fact United Airlines calls its Newark hub, “New York/Newark” on much of its messaging and signage.
We get it: The carrier wants to sell the region to the domestic and international audience.
Those in the annoyed crowd will love this: Starting this morning, United is selling “Newark” on the region.
The airline announced it is relaunching its real-time taxi-topper campaign in New York City, using real-time digital signboards to show live drive time comparisons between JFK and Newark.
It’s an effort to remind New York City residents that, in some cases, choosing EWR can make a big difference in their travel time.
The digital toppers display up-to-the-minute drive time based on the cab’s exact location and ETA to the two airports. The campaign also includes cheeky nods to Newark airport that will cycle through the toppers.
Jokes aside, the campaign builds on a fact that is most important to all travelers: United’s operation at Newark experienced a historic turnaround from its challenges this spring. The carrier had its best operational summer ever at Newark – and Newark emerged as the most on-time airport in the New York City area over the recent Thanksgiving travel rush.
