MikeWorldWide has hired former Weber Shandwick executive Dave Aglar to serve in the newly created role of chief integrated media & innovation officer, where he will oversee the agency’s integrated media, research, analytics and creative teams — along with all of its AI efforts.
Aglar joins MWW after nearly two decades at Weber Shandwick. He will report to founder and CEO Michael Kempner.
His task is large.
Driven by algorithms, creators, AI-powered discovery, and rapidly shifting audience behavior, the modern media landscape increasingly requires brands and corporations to be worth people’s attention — and to do something with it.
Kempner feels Aglar’s experience across social, influencer, paid media, content, analytics, and emerging technologies will help accelerate MWW’s continued evolution as brands increasingly look for more connected and adaptive communications strategies.
“Dave’s appointment reflects how we’re continuing to evolve MWW for the future, bringing together media, communications, technology, and intelligence in a more connected way,” he said. “The convergence of influence, reputation, culture, and media is fundamentally changing how brands build relevance and trust.
“Dave understands how to connect media, creativity, data, and innovation in ways that help organizations earn attention and navigate today’s fragmented communications landscape.”
Aglar has advised the world’s largest and most advanced organizations across consumer, healthcare, technology, and corporate sectors including General Motors, Kenvue, Mars, IBM, Unilever, Nestle, Verizon, Novartis, PepsiCo and YouTube.
Aglar said he is eager to be at MWW.
“What drew me to MWW is the ambition and the ability to move fast as an independent firm,” he said. “Independence gives the agency the freedom to invest in the right talent, innovation, and integrated capabilities without the constraints of a holding company model, creating tremendous opportunity for clients and talent alike.”
In addition to attracting top talent from across the industry, MWW has also expanded its breadth of capabilities through the acquisitions of HudsonLake, a strategic communications firm specializing in organizational change, employee experience and workforce communications, and Berk Communications, a consumer and lifestyle agency known for its strength in media relations, storytelling and cultural events across sports, entertainment brands, and high-profile personalities.
“The communications business is changing faster than ever before,” Kempner said. “Our independence gives us the flexibility to evolve quickly, invest in the right talent and capabilities, and build solutions around what clients actually need rather than around holding company structures.”
