Ready-to-drink (RTD) spirits brand Sun Cruiser has officially entered the sports and entertainment mainstream, announcing a multi-year partnership that names the brand a Proud Partner of MetLife Stadium, the New York Giants, and the New York Jets.
The alliance capitalizes on surging consumer demand within the ready-to-drink beverage category and builds upon the brand’s fast-growing organic popularity among fans attending stadium events.
Key partnership highlights
- Stadium-wide visibility: Sun Cruiser branding will appear prominently across MetLife Stadium, utilizing gate pylons, video board integrations, and daily displays on highway marquees.
- Game day activations: The brand will deploy on-site brand ambassadors during select New York Giants and New York Jets home games to host interactive sampling and fan engagement experiences.
- Year-round reach: Beyond NFL matchdays, the multi-year partnership extends across concerts and world-class events hosted at the 82,500-seat venue, supported by off-site retail activations.
“Sun Cruiser has been building some impressive momentum with our fans, and we’re excited to expand on that organic relationship through this new partnership,” Mark Stefanacci, president and CEO of MetLife Stadium said. “As the ready-to-drink spirits category continues to grow, Sun Cruiser is an innovative brand that aligns with fan preferences.”
Erica Taylor, Senior Brand Director for Sun Cruiser, echoed the excitement: “The response from fans has been incredible, and we couldn’t think of a better place to keep that momentum going. This partnership gives us a chance to be part of the moments that bring people together, from game days and concerts to the unforgettable experiences fans share with friends and family.”
About the brand and venue
- Sun Cruiser: Known for its premium vodka-based iced teas and lemonades (4.5% ABV), Sun Cruiser delivers a smooth taste made with real ingredients and no carbonation.
- MetLife Stadium: Home to two flagship NFL franchises, the East Rutherford venue ranks among the busiest and highest-grossing sports and entertainment complexes in the United States.
