Katie Nahoum, an industry veteran with more than 20 years of experience building and scaling iconic consumer brands in the wellness, food and lifestyle sector, has been named chief marketing officer of the Red Bulls, the team announced Tuesday.
Red Bulls GM and President Marc de Grandpré said Nahoum’s appointment comes in an effort to accelerate the club’s brand expansion and to strengthen fan engagement. Nahoum will oversee all marketing and communications efforts and report directly to de Grandpré.
“We are thrilled to welcome Katie to the Red Bulls’ family at such a pivotal time in our evolution,” de Grandpré said. “Katie’s proven track record of building iconic, high-growth brands makes her the ideal leader to elevate our marketing strategy. She will also bolster our emotional connection with the fans and help drive the next phase of our growth. Her passion, integrity, creativity and team-first approach will be a powerful force across our entire organization.”
Nahoum previously worked at KOS, Whisps, Boll & Branch and KIND Snacks, helping them deliver breakthrough brand strategies, major sales growth and award-winning innovation helping brands expand their reach, relevance and market leadership.
More than that, she’s a Jerseyan. She currently lives in Monmouth County after growing up in Long Valley.
“I am truly honored to join this storied club that has inspired generations of soccer fans,” she said. “As a proud ‘Jersey Girl’, I can’t wait to build deeper connections with our loyal supporters and welcome a new generation of fans. Together, we’ll continue to create unforgettable experiences for everyone who walks through the gates of Sports Illustrated Stadium.”
