A Mexican restaurant known for its record Tequilla collection, a Middle Eastern restaurant that’s nationally recognized, a coffee house featuring flavors from Yeman — and the latest burger joint join a growing list of retailers at District 15Fifteen on Route 10 in Parsippany.
Recent additions include:
Meximodo: As the Guinness World Record holder for its tequila selection, this trendy Mexican concept from LeMalt Hospitality Group has a strong following in Metuchen and an upcoming Jersey City location.
Al-Basha: A Middle Eastern/Mediterranean dining experience, nationally recognized by USA Today.
Haraz Coffee House: Offering authentic Yemeni coffee, along with food and other beverages.
Brunswick Burger House: This new burger and chicken concept is from the Dream Big restaurant group.
Moxie Salon and Beauty Bar: The largest New Jersey full-service salon and beauty bar offering hair and beauty services.
These new tenants join previous commitments from Kura Sushi and Burton’s Grill & Bar. Seven additional tenant leases are currently being finalized, totaling more than 15,000 square feet.
The project, a sweeping redevelopment of a former 290,000-square-foot antiquated corporate office campus, is a collaboration between Stanbery Development Group, Claremont Development and PCCP LLC. Pierson Commercial Real Estate is spearheading the retail leasing efforts.
Upon completion of the entire project in early spring of 2026, District 15Fifteen will feature a pedestrian-friendly town-square-style footprint with 58,600 square feet of retail and restaurant space, 498 luxury apartment rentals and a Residence Inn by Marriott.
It already is leasing Smyth at District 15Fifteen, the first luxury residential building with 262 units.
Pierson Commercial Vice President Ryan Starkman, who leads the retail leasing team with firm President Jason Pierson, said the massive project is approximately 50% leased.
Retail opportunities range from 1,200 to 6,000 square feet remain.
“This strong leasing activity underscores District 15Fifteen’s positioning as a key Morris County destination, offering a desirable location and a mixed-use concept that appeals to a diverse, upper-income consumer base,” Starkman said. “We are strategically building a retail tenant mix that will serve both District 15Fifteen residents and the broader community over the long-term.”
As for residential, Smyth is the first of three apartment buildings that will be available. In addition to studio, one- and two-bedroom luxury apartments ranging from 554 to1,240 square feet, Smyth features an array of five-star lifestyle amenities. These include a state-of-the-art fitness center and movement studio, two central courtyards with a swimming pool, a sports simulator lounge, co-working offices, kid’s playroom, pet spa and a private party room.
“Leasing velocity at Smyth has been exceptionally strong since its launch, building great momentum into this summer season,” Claremont Development Partner Jeff Bastow said. “We are thrilled to welcome new residents and watch this dynamic community take its shape.”
Bozzuto Management Company oversees the property management of Smyth at District 15Fifteen, while future phases – Mason and Mason East, the latter designated as a 55+ community – are slated to debut later this year.
