Red Bull New York announced this morning a partnership agreement with RWJBarnabas Health in which the health system will be the naming rights partner of the club’s new state-of-the-art performance center in Morris Township and will serve as the health care provider for the club.
The partnership will make RWJBarnabas Health the official hometown health care system and EMS provider of Sports Illustrated Stadium, Red Bull New York, Red Bull New York II, Red Bulls Youth Programs and Academy. RWJBH also will be the official health and wellness provider of Red Bulls youth programs.
Performance center
A look at the RWJBarnabas Health Red Bulls Performance Center, which aims to be the most innovative soccer training facility in North America.
RWJBarnabas Health will provide comprehensive medical testing services including team physicals, imaging, lab work, rehabilitation plans and injury preventive strategies and treatment, to fully support the fitness of the players, while keeping them on the field and performing at the highest level.
Backed by a commitment to provide Red Bull New York players and staff access to the best available supportive athlete care, Dr. Gerardo Chiricolo of RWJBH is the club’s chief medical officer, working closely with the club’s training staff and athlete care team.
RWJBH CEO Mark Manigan and Red Bull New York President and General Manager Marc de Grandpré both applauded the announcement.
“This partnership reflects our shared commitment to excellence, innovation, and building a healthier New Jersey,” Manigan said. “The new Performance Center will establish the benchmark for elite training and player development in North America, and together, we are investing in a healthier, stronger future for communities across New Jersey and beyond.”
It’s a perfect match, de Grandpré said.
“From our earliest conversations, it was clear we share the same values and a strong belief in the meaningful role a club can play in its community,” he said. “Together, we look forward to building a partnership that elevates the experience on the pitch and strengthens the health, growth and connection of the communities we proudly serve.”
Here are some details of the partnership:
Branding: RWJBarnabas Health will be prominent on all Red Bull New York’s training gear including tops, training jackets and specialty warmups throughout the season. In addition, RWJBarnabas Health will be the presenting partner of the Red Bulls Preseason, with a presence at all home matches at Sports Illustrated Stadium including activations on the club’s pre-match fanfest BULLevard.
Experiences: The partnership will include immersive patient experiences highlighted by “Red Bull For A Day,” which celebrates a patient’s strength and bravery, while serving as an honorary player for the day. Additional partnership deliverables include the opportunity for local soccer clubs to participate in halftime mini-games at Sports Illustrated Stadium presented by RWJBarnabas Health and brand integration within the club’s digital content and throughout various community platforms.
Wellness: A collaborative health & wellness education series will be developed where parents of New Jersey-based youth soccer programs have exclusive access to participate in both on-site and virtual education sessions hosted by experts from RWJBarnabas Health and Red Bull New York Youth Programs. Discussion topics will include sports performance, nutrition and healthy habits, rehabilitation and recovery, player safety and more.
Community: Red Bull New York players and staff will be welcomed into the RWJBarnabas Health family, alongside its 45,000 employees across the state, which includes annual visits to hospitals across the system to engage with patients and staff.
