Specialty grocer Sprouts Farmers Market is continuing its rapid nationwide growth with the upcoming opening of a brand-new store in Hamilton Township. Located at 372 Hwy. 33 (in Trenton), the new location will officially open its doors to the public on Friday, Nov. 6.
Festivities will kick off early with an official ribbon-cutting ceremony at 6:45 a.m., followed immediately by the store opening at 7:00 a.m. The location will maintain daily operating hours from 7:00 a.m. to 10:00 p.m.
Known for making healthy living accessible and affordable, Sprouts brings a farmers-market-style shopping experience centered around fresh produce, natural foods, and wellness products. Shoppers at the new Hamilton Township location can explore a wide array of curated departments:
- Fresh Produce & Local Sourcing: Fresh fruits and vegetables anchor the center of the store. Sprouts has established deep ties with regional agricultural partners—such as Eastern Fresh Growers, Flaim Farms, Nardelli Bros. Inc. (Lake View Farms), and Sunny Valley International (The Jersey Fruit Company)—to source locally grown produce.
- Quality Proteins: The meat and seafood department features an extensive selection, including antibiotic-free chicken, 100% grass-fed beef, sustainably sourced seafood, and diverse vegetarian and vegan options.
- Fast, Fresh Lunch & Prepared Solutions: The store offers popular grab-and-go options, including $5 sushi rolls made daily in-store, build-your-own and pre-made deli sandwiches starting at $4.99 using preservative-free Sprouts Brand meats, and protein-packed Sprouts Wellness Bowls starting at $8.99.
- Vitamins and Wellness: A specialized wellness department stocks more than 7,000 vitamins, supplements, and natural care products, staffed by in-store experts to guide customer nutrition journeys.
- Bulk Foods: Hundreds of bins and barrels offer package-free items, ranging from freshly roasted coffee beans and nuts to grains, spices, and baking essentials.
Grand opening weekend activities and promotions
To celebrate the launch, Sprouts has lined up a weekend of family-friendly events, product sampling, and exclusive giveaways from Nov. 6 through Nov. 8:
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Free Giveaways: The first 200 shoppers on both Friday and Saturday will receive a complimentary reusable tote bag. Additionally, the first 400 guests on Friday will receive a free long stem rose courtesy of Falcon Farms Floral.
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Grand Opening Discount: Shoppers who sign up for a free Sprouts Rewards account can unlock 20% off their purchase once during the grand opening weekend. Members can join via Sprouts.com/rewards, apply the promo code HAMGO20 for online orders, or scan their barcode/phone number in-store. (Full terms and details are available at www.sprouts.com/hamilton).
Community commitment
Beyond retail operations, Sprouts maintains a strong commitment to local community support. Through its ongoing Food Rescue program, the new Hamilton Township store will regularly donate unsold, nutrient-rich groceries that are still safe for consumption directly to the Community FoodBank of New Jersey, helping reduce food waste while aiding local food security efforts.
For more information about the grand opening, weekly specials, and rewards program details, visit www.sprouts.com/hamilton.
