In this jam-packed episode, Mike sits down with Savvy Seats founder Tommy Gucciardo at Radio Garden State HQ to dive into the chaos, strategy, and heart behind one of the area’s most ambitious ticketing and event brands. From running massive tailgate activations outside MetLife to redefining customer service in the secondary ticket market, Tommy keeps it real about what it takes to build a brand that’s about more than just selling seats.
Key Topics Covered:
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How Savvy Seats got started after Tommy walked away from a successful partnership
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The grind behind running 40+ tailgates a season — and why MetLife wasn’t the long-term answer
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Why American Dream became home base for Savvy Seats’ flagship events
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The real difference between Savvy Seats and the big aggregators like StubHub, Vivid, and GameTime
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What it’s like to help other entrepreneurs and creators bring their events to life
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Why transparency, trust, and text messages beat hidden fees and customer support limbo
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How the dynamic pricing game really works — and why it usually backfires if you’re playing chicken with ticket prices
