Parsippany-based Midea America Corp., the U.S. subsidiary of global home appliance and smart home leader Midea Group, on Thursday announced two strategic executive appointments to bolster its leadership team amid accelerating growth across its product categories.
Justin Reinke has been appointed to the role of Head of Product Marketing, while Mike Giordano joins the company as the new Head of Sales.
The appointments come as Midea America aggressively expands its market presence in Major Appliances, Home Comfort, Floor Car, and Small Appliances.
“I’m proud to share these key leadership updates, which reflect Midea America’s momentum and unwavering commitment to accelerating growth alongside our partners in the U.S.,” John Herrington, president, Midea America said. “Justin and Mike bring the strategic vision and operational rigor needed to unlock the significant opportunities ahead as we continue building Midea America into one of the U.S.’ most trusted appliance brands.”
Justin Reinke – Head of Product Marketing
Reinke, who previously served as head of Sales, is taking on an expanded role to oversee Product Marketing across the entire Midea America portfolio. His focus will be on driving consumer-centric product innovation and deepening strategic retail partnerships. Reinke brings over 20 years of experience in the appliance industry, including prior Product Marketing leadership roles at major companies like Samsung and Whirlpool.
“As we continue to grow, I’m looking forward to partnering even more closely with our customers to bring meaningful, relevant products to market that meet the evolving needs of today’s consumer,” Reinke said.
Mike Giordano – Head of Sales
Giordano, who is new to the firm, will oversee the company’s sales strategy, e-commerce, operations, and retail partnerships across all product categories. Giordano brings 14 years of robust sales leadership experience in consumer technology and appliances, having held senior positions at Samsung Electronics, Progressive Leasing, and Therabody. During his tenure at Samsung, he helped lead the company to achieve top brand share in home appliances.
“Midea America is a strong, dynamic company with tremendous potential in the U.S., and I’m thrilled to join the team at such an important moment,” Giordano said. “My focus is on staying close to our customers and working hand-in-hand with our retail partners to drive meaningful, sustainable growth across every category.”
