MOKAFÉ, a popular Paterson-based specialty coffee brand, is making waves with a commitment to sustainability, traceability, and the art of creating the perfect coffee moments. The coffee brand has carved a niche for itself with an unwavering dedication to serving single-origin freshly roasted coffee sourced from smaller farms, providing a rich coffee experience that’s rooted in tradition.
Co-founder Youssef Mubarez said upon launching his brand in 2023 that MOKAFÉ wasn’t just a coffee brand; it’s a journey through time and taste. “We’re on a mission to bring the richness of coffee culture to every cup.”
Now Youssef said he is bringing the brand to other states as it plans to expand into over 30 new states across the Midwest, Southwest, Northwest, Northeast, and Southern regions of the United States.
MOKAFÉ honors the mountainous terrains and mineral-rich, volcanic soil of Yemen—an origin known for producing some of the most aromatic and distinctive coffee beans in the world.
“It brings me great joy to announce that we are now offering franchise opportunities and expanding our footprint across the country. We are excited to welcome new partners into the MOKAFÉ family and share this unique experience with communities far and wide,” Mubarez said.
Franchisees will benefit from a structured support framework designed to ensure consistency and operational efficiency across all new locations. This includes comprehensive training programs covering barista skills, café operations, inventory management, and customer service standards. In addition to initial training, franchise partners will have access to ongoing marketing support tailored to local market needs, as well as centralized operational guidance to streamline day-to-day functions.
All franchisees will also be granted access to MOKAFÉ’s specialty coffee beans, which are ethically sourced from traditional farms in Yemen and Guatemala—regions known for producing distinctive flavor profiles due to their high-altitude climates and mineral-rich soils.
Youssef went on to add, “We are already attracting interest from people across states like Ohio, Florida, Texas, Colorado, Pennsylvania, and DC. We are humbled and want to make it clear that we look forward to working with them to ensure each new location resonates with local audiences while maintaining the authenticity that defines Fika and the MOKAFÉ experience.”
Prospective franchise partners and coffee lovers alike can learn more by clicking here.
