Popular New York-born wing brand Atomic Wings is continuing its aggressive regional and national growth, highlighting successful third-quarter openings that feature brand-new storefronts in both Hoboken and Jersey City.
The rapid expansion is part of a broader company strategy that has seen the system grow by close to 100% this year. While scaling its presence nationwide into states like Texas, Ohio, and South Dakota, the brand is heavily prioritizing density in its core Northeast home turf.
“We’re continuing to grow where our roots are strongest in New York and New Jersey, while also bringing Atomic Wings to new communities across the country,” Zak Omar, CEO of Atomic Wings, said. “For us, growth has always been about finding the right markets and the right operators while staying true to the quality and authenticity that have defined this brand from the beginning.”
The new Hudson County storefronts—including Hoboken’s location at 410 Washington Street—bring the brand’s fresh, never-frozen, natural and hormone-free halal chicken options directly to busy local consumers.
The momentum in the Garden State won’t stop here. Looking ahead to the fourth quarter, Atomic Wings’ active development pipeline includes additional slated expansions within New Jersey, such as a planned location in Turnersville, alongside other markets across the country like Chicago, Columbus, and Minneapolis.
Known for its made-to-order wings hand-tossed in 15 proprietary sauces, Atomic Wings continues to combine rapid corporate scaling with a commitment to sustainable franchise partnerships and its signature New York flavor identity.
