Bally’s Atlantic City has officially enhanced its guest amenities with the debut of its latest retail destination, Bally’s Marketplace. The property celebrated the grand opening with a ribbon-cutting ceremony held on June 18.
The new retail space is designed to offer a convenient and diverse shopping experience for visitors, featuring a wide array of products ranging from daily essentials to luxury items. The inventory includes electronics, household staples, and exclusive Bally’s-branded merchandise. Guests looking for premium gifts can also browse a rotating selection of high-end goods, including designer handbags and upscale accessories.
The ribbon-cutting event was hosted by members of the Bally’s leadership team, highlighting the property’s commitment to evolving its on-site offerings. Attendees included:
- Trinity Updegrove, Director of Hotel Operations
- Brian McNulty, Retail Supervisor, Hotel Operations
- Tarese Brown, Executive Director of Player Development and Relationship Marketing
- Frank Policastro, Vice President of Gaming Operations
- Gary Ng, Executive Director of Asian Marketing and Relationship Marketing
- Ruben Santos, Director of Casino Credit and Cage Operations
Bally’s Marketplace provides flexible payment options for guests, who may use cash, credit, or Bally Bucks for their purchases.
The marketplace is open during the following weekend hours to accommodate visitor traffic:
- Friday & Saturday: 3 p.m. – 11 p.m.
- Sunday: 11 a.m. – 7 p.m.


