Hard Rock Hotel & Casino Atlantic City is preparing to host the Out of the Darkness Walk for the seventh consecutive year on Sunday, Sept. 20, benefiting the American Foundation for Suicide Prevention (AFSP).
Since 2018, Hard Rock Atlantic City has mobilized the local community to champion mental health awareness and suicide prevention, surpassing $1 million in total contributions and establishing the Atlantic-Cape event as the largest walk of its kind in New Jersey.
For the third consecutive year, the Casino Association of New Jersey (CANJ) and employees representing every Atlantic City casino property will participate side-by-side, building on a collective fundraising legacy that has topped $1.2 million since industry-wide participation began.
“The Atlantic City casino industry is proud to stand together in support of a cause that affects so many families in our community – and beyond,” George Goldhoff, president of the Casino Association of New Jersey and President at Hard Rock Atlantic City said. “Our member properties are committed to giving back to the communities they serve, and participating in the Out of the Darkness Walk is one meaningful way we come together to support mental health awareness, inspire hope, and help save lives.”
Michael Sampson, general manager at Hard Rock Atlantic City and an AFSP NJ Chapter Board Member, echoed this sentiment: “We are so proud and grateful for our community partners and for their incredible commitment to support the AFSP New Jersey Chapter. These efforts make a difference in the lives of so many and support AFSP’s mission of saving lives and bringing hope to those who are struggling with mental health issues.”
To register for the event, please click here.
