Archer is pleased to announce a significant strategic expansion of its Sports & Entertainment Practice Group with the addition of industry-leading attorneys Stuart Goldfarb and Robert Auritt as partners.
Both formerly with Cowan, DeBaets, Abrahams & Sheppard LLP, Goldfarb and Auritt each bring over 25 years of national experience representing high-profile clients across the sports, media, and entertainment industries. Goldfarb will be based in the firm’s New York office, while Auritt will anchor the expansion in Philadelphia.
Their arrival positions Archer to offer clients in the tri-state area a full spectrum of advisory services in sports, media, technology and entertainment matters, leveraging their decades of experience on high-profile matters with some of the most recognized organizations and individuals in the industry.
“Stuart and Robert are tremendous additions to our firm,” Archer incoming president Marc Rollo said. “Their deep experience, industry knowledge, and impressive client roster position them to make an immediate impact. They join a diversified team of sports, media and entertainment attorneys across Archer’s offices who form a dynamic regional, and national practice capable of servicing the complete needs of clients in this sector.”
Goldfarb brings global soccer and major sports expertise
Stuart Goldfarb is a seasoned dealmaker and trusted advisor with extensive experience in corporate transactions, intellectual property, regulatory compliance, employment, and litigation. He has frequently served as outside general counsel, advising clients from start-ups to Fortune 100 companies on acquisitions, financings, restructurings, and licensing, spanning multi-billion-dollar transactions.
A recognized leader in global soccer, Goldfarb has advised governing bodies, leagues, clubs, and investors on acquisitions in the U.S. and abroad, including a key role in the relaunch of the North American Soccer League and the New York Cosmos, and advising legendary player Pelé on business affairs.
His sports experience extends beyond soccer, having served in 2024 as General Counsel and Chief Operating Officer to the Local Organizing Committee of the ICC Men’s T20 Cricket World Cup. This role included overseeing the construction of a temporary 34,000-seat stadium in Long Island, NY. Goldfarb also frequently advises private equity firms and other investors in the acquisition of professional men’s and women’s sports franchises globally.
On his decision to join the firm, Goldfarb said, “Archer’s breadth of resources and collaborative culture make it a powerful platform for a Sports, Media & Entertainment practice. I’m looking forward to contributing my experience to further strengthen the firm’s ability to serve clients across these industries.”
Auritt focuses on media, technology, and esports
Robert Auritt brings deep experience from the intersection of sports, entertainment, and emerging technology. His career includes senior in-house roles at major organizations such as NBC Sports, where he negotiated agreements with the NFL, Yahoo Sports, and Twitter; at Comcast Spectacor, supporting the Philadelphia Flyers, the Philadelphia Fusion esports franchise, and venue management; and at The Harry Fox Agency, where he helped navigate music publishing’s pivot to digital licensing.
Auritt now counsels leagues, teams, athletes, digital platforms, and content creators on complex business transactions, ranging from traditional sponsorships and media rights to cutting-edge deals in esports, Web3, and NFTs. He has negotiated several first-of-their-kind agreements and serves as a strategic advisor to clients navigating the rapidly evolving sports and digital entertainment landscape.
Highlighting the firm’s future direction, Auritt said, “Archer’s vision for its Sports & Entertainment Group is both ambitious and forward-looking, and I’m excited to be part of that growth. The firm’s commitment to investing in this space will create tremendous value for clients navigating today’s evolving business landscape.”
