The New York Jets have agreed to a multi-year sponsorship with Johnson & Johnson to promote better health to Jets fans, making them the team’s official medical innovation sponsor.
Under terms of the agreement, Johnson & Johnson will become the presenting sponsor of My Cause My Cleats and will debut its monthly Healthcare Hero initiative during the 2025 season.
Through this sponsorship, the Jets and Johnson & Johnson will be able to communicate the importance of looking after your health and highlight the vital role of health care workers through new and engaging mediums. As the presenting sponsor of the Jets “My Cause My Cleats” initiative, Johnson & Johnson will amplify and highlight players’ chosen causes and custom cleats through various media channels, leading up to the game against the Falcons on Nov. 30.
The sponsorship kicked off by launching a “Stories of Strength” PSA campaign, where Jets linebacker Quincy Williams informed fans about the importance of early and frequent cancer screenings. The PSAs will be distributed across both Jets and Johnson & Johnson’s digital media platforms. (To watch the Quincy Williams’ PSA about cancer screenings, please click here.)
The Jets also will recognize a local health care worker each month during the NFL season as a “Healthcare Hero.”
This new initiative will showcase the lifesaving work of health care workers by honoring them as community heroes with an in-game recognition at MetLife Stadium. The chosen health care worker will be featured throughout articles and digital content about their dedication to the community and their careers on NewYorkJets.com and the team’s various social media channels.
The Jets will continue to build awareness about health care with Johnson & Johnson exclusive signage throughout MetLife Stadium during Jets home games. They will also be featured on “Protect Your Health” messaging during defensive redzone stands on the MetLife Stadium videoboards.
Jeff Fernandez, the Jets SVP of Business Development + Ventures, said the partnership has great purpose.
“The Jets are honored to team up with Johnson & Johnson to recognize health care workers in our community that put in countless hours to protect all of us,” he said. “Through this meaningful sponsorship, we will be able to promote the importance of early screenings for critical illnesses, while showcasing the value in healthier lifestyle habits and then extending the awareness of health issues to Jets players’ personal support of the My Cause My Cleats program.”
