The New Jersey Economic Development Authority (NJEDA) selected SOSA, a leading global technology management and innovation advisory company, to operate its new flagship initiative: the New Jersey Business Acceleration and Softlanding Ecosystem (NJ BASE).
Located in Jersey City, NJ BASE is designed to be the state’s key program for supporting international companies as they seek to expand, establish a presence, and grow their business in the U.S. market. The landing pad is expected to open its doors in the coming months.
NJ BASE will combine a collaborative workspace with hands-on programming and direct market access. SOSA’s model focuses on connecting participating companies with genuine demand from New Jersey’s corporate, investor, and public institutions, aiming to validate solutions and build strong commercial pipelines.
“NJ BASE is built to deliver tangible outcomes. By pairing global startups with validated demand from New Jersey’s corporate and investment community, we are creating the conditions for lasting commercial wins and long-term presence in the state,” Uzi Scheffer, CEO of SOSA said. “Our acceleration platform is designed to move companies rapidly from initial introductions to concrete business deals, ensuring they can quickly scale operations and create jobs in New Jersey.”
The initial cohort will house approximately 15 to 20 companies, which will receive tailored support including mentorship, specialized office hours, and curated investor meetings.
“The NJEDA is excited to partner with SOSA on launching NJ BASE and welcoming foreign companies to the Garden State,” NJEDA Chief Executive Officer Tim Sullivan said. “NJ BASE will strengthen our state’s position on the global stage by helping entrepreneurs scale their businesses, foster innovation, and build lasting international partnerships.”
Beyond business acceleration, NJ BASE will serve as a central hub for the state’s broader innovation ecosystem. SOSA plans to host a year-round calendar of public events—including investor forums and sector briefings on emerging technologies like AI—that connect global founders with local corporations, investors, and universities while also strengthening cross-regional ties with neighboring New York.
Sector priorities for the program are strategically aligned with New Jersey’s established economic strengths, including:
- Cybersecurity and Artificial Intelligence
- Life Sciences
- Fintech
- Clean Energy and Storage
- Transportation and Logistics
- Advanced Manufacturing
- Financial and Professional Services
- Non-retail Food and Beverage
- Film and Digital Media
