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Thursday, January 22, 2026

Simplicity acquires Northeast Brokerage, expands presence in New England

Simplicity, a Summit-based financial products firm, recently acquired Northeast Brokerage, the former announced Tuesday. 

With the announced partnership, Simplicity also brings in three new members to the firm: 

  • Rex Cretella
  • Mark Gage
  • Mike Costello

Northeast Brokerage is a New England-based brokerage general agency with a primary specialization of financial institutions, P&C agencies, and other professional firms. 

Simplicity CEO Bruce Donaldson explained the partnership. 

“Northeast Brokerage has a well-established reputation for delivering extraordinary service to financial institutions, P&C insurance organizations and independent advisors, and we are excited to work with the entire team to continue to expand Simplicity’s presence in this market,” he said. 

“Rex, Mark, and Mike are dynamic sales professionals with a similar approach to serving clients, and we are thrilled to welcome them to the team,” he added. 

Mark Gage elaborated on how the companies go together in collaboration. 

“Our decision to partner with Simplicity was driven by our shared commitment to growth and a client-centric approach,” he said. 

“The support, technology, and marketing resources we gain by joining Simplicity will empower us to serve our agents more effectively and solidify our collective position as a leader in the market.” 

 

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