B&G Foods, Inc., the Parsippany-based food giant, announced Monday it has officially sold its Green Giant U.S. frozen vegetable product line to Seneca Foods Corporation.
The move is the latest in a series of aggressive divestitures by the New Jersey company as it seeks to streamline its massive portfolio and chip away at long-term debt. The sale, effective immediately, reunites the frozen Green Giant brand with its “shelf-stable” (canned) counterpart, which B&G sold to Seneca back in late 2023.
From its headquarters at 4 Gatehall Drive, B&G Foods has been re-evaluating its identity. CEO Casey Keller described the sale as a “milestone” in the company’s effort to move away from non-core brands and focus on high-growth categories.
“Today’s sale… represents another milestone in our ongoing effort to divest brands and product lines that are non-core to B&G Foods’ long-term strategy, sharpen our focus and reduce long-term debt,” Keller said.
While the exact financial terms of the transaction were not disclosed, the deal includes:
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Manufacturing shift: Seneca Foods takes ownership of the frozen vegetable plant in Yuma, Arizona.
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New Jersey continuity: B&G will maintain its facility in Irapuato, Mexico, and has signed a “co-pack” agreement to continue producing specific frozen products for Seneca.
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Capital use: B&G intends to use the proceeds for general corporate purposes, including the repayment of long-term debt.
B&G Foods has been active in the M&A space over the last 12 months. In August 2025, the company sold the Le Sueur shelf-stable line to McCall Farms. Just two months later, it reached an agreement to sell both Green Giant and Le Sueur assets in Canada to Nortera Foods—a deal expected to close in the coming months.
Ironically, while B&G is selling off vegetables, it is doubling down elsewhere; the company recently announced the $110 million acquisition of the College Inn and Kitchen Basics broth brands from Del Monte Foods.
As one of Morris County’s largest corporate employers, B&G’s “sharpening” of focus is a signal to the New Jersey business community that the company is prioritizing financial stability over pure brand volume.
