Crunch Fitness developer and franchisee Primetime Fitness on Monday announced it acquired 13 new Crunch locations across New Jersey and New York. The acquisitions mark a major milestone in Primetime’s growth strategy and expands the franchisee’s total footprint to 36 locations nationwide.
The newly acquired gyms were purchased from franchisees Chris Pacifico’s Carey Ave Development LLC and Assaf Gal’s AD Fitness LLC.
“We’re proud to be growing our footprint in this iconic and diverse region of the country,” Kevin Laferriere, Primetime Fitness CEO and president said. “These clubs have strong existing member communities, and we’re excited to bring Primetime’s expertise and investment to continue improving the experience for every member who walks through the door.”
Each club will continue to operate under the Crunch Fitness brand and receive a series of upgrades designed to enhance the member experience. Planned renovations include updated equipment, refreshed branding and signage, enhanced Relax & Recover® zones, and streamlined check-in experiences.
“Joining forces with Primetime Fitness at this moment felt like the right move at the right time for our team, our members, and our business,” Chris Pacifico, managing partner, PacFit said. “I’m excited to continue as an operating partner and to grow with Primetime as we expand our footprint across our collective markets. I’m grateful to my partners and our incredible team for the success we’ve achieved together.”
“This latest acquisition highlights the strength of Primetime Fitness as a franchise partner,” John D’Anna, chief development officer, Crunch Fitness said. “Kevin and his team are building an impressive network that’s helping Crunch reach more members, maintain operational excellence, and continue growing with integrity in competitive markets. We’re excited to support their expansion throughout New York and New Jersey.”
The new locations include:
From PacFit Group
Crunch East Windsor – East Windsor, New Jersey
Crunch Garwood – Garwood, New Jersey
Crunch Staten Island – Staten Island, New York
Crunch Green Brook – Green Brook, New Jersey
Crunch Staten Island South – Staten Island, New York
Crunch Bensonhurst – Brooklyn, New York
Crunch Springfield – Springfield, New Jersey
From AD Fitness LLC
Crunch Crown Heights – Brooklyn, New York
Crunch Flatbush – Brooklyn, New York
Crunch Greenpoint – Brooklyn, New York
Crunch Norwood – Bronx, New York
Crunch Richmond Hill – Queens, New York
Crunch Rochdale – Queens, New York
