Summit Financial recently added eight wealthtech tools in hopes of bolstering its technology ecosystem, the firm announced Tuesday.
These tools, with the help of A.I., can help various departments such as lead generation, digital market automation, client service technology, and M&A opportunity analytics among others.
The firm’s new tools include:
- Absolute Capital – Self-directed 401(k) account management for advisors
- FinLink – Marketplace for M&A, recruiting & financial opportunities
- FINTRX – AI-Driven private wealth intelligence
- Microsoft Teams Premium – AI-powered meeting notes, transcriptions, and action items
- Move Health – Personalized healthcare insurance planning
- Retirement Plan Advisory Group (RPAG) – Qualified-plan reporting and analytics
- Wealth.com – AI-powered estate planning platform
- Wealthfeed – AI-driven prospecting and lead generation platform
Summit CEO Stan Gregor spoke on how he sees these enhancements helping the firm.
“AI-enhanced technology can help advisors deepen client relationships, enhance and scale operational efficiencies, uncover new growth opportunities, and gain a clear competitive edge without replacing the human expertise at the heart of great financial advice,” he said.
Additionally, Summit Financial formed two high-impact innovation councils:
- Corporate Innovation Committee (CIC) — Executive leadership evaluating strategic technology investments
- Innovation Advisor Committee (IAC) — Partner financial advisors providing feedback on tools before adoption as well as other solutions for Summit management to consider
These advisory teams are tasked with identifying, vetting, and recommending technology solutions that can boost Summit’s operational efficiency while further enhancing the client and advisor experience.
