Church & Dwight Co. on Monday said it struck a deal to acquire the Touchland® brand for $700 million. The Ewing-based company said the transaction includes $700 million in cash and restricted stock at closing, along with a contingent payment of up to $180 million tied to Touchland’s sales this year.
Touchland is the fastest growing brand in the hand sanitizer category in the United States and is the No. 2 hand sanitizer in the category.
The transaction is expected to close in the second quarter.
“We are thrilled to add Touchland as our 8th power brand to our portfolio of market leading brands. Further, we’re excited to welcome the Touchland team to Church & Dwight and partner with its founders, Andrea Lisbona & Ruggero Grammatico to drive the next stage of growth for the brand,” Rick Dierker, Church & Dwight’s chief executive officer, said.
“Touchland has built a loyal consumer base through its differentiated consumer proposition and is driving growth in the hand sanitizer category. The brand skews towards younger consumers and already has a high level of brand loyalty and repeat purchase in line with category leaders.”cuss the acquisition on May 12 at 8:00 a.m. (ET). The webcast can be accessed at investor.churchdwight.com/investors/news-events.
Proskauer Rose LLP acted as legal advisor to Church & Dwight. Touchland was advised by Vicente & Partners as exclusive financial advisor and Cooley LLP as legal advisor.
