Packing for the Jersey Shore this summer will require a bit more than just sunscreen and beach towels—it’s going to require some serious financial planning.
According to new research released by Affinity Federal Credit Union, the average cost of a Jersey Shore getaway has jumped by 11.29% year-over-year (YoY). This sharp increase completely erases the 5% price drop that beachgoers enjoyed during the 2025 summer season, adding to broader consumer concerns about economic instability.
The spring 2026 data reveals that inflation is hitting almost every staple of the quintessential garden-state beach experience. Vacationers will feel the pinch most acutely in their commutes and lodging:
- Lodging & Rentals: 53% increase YoY. Week-long vacation rentals in popular hot spots like Asbury Park, Point Pleasant and Seaside Heights saw the most dramatic spike. Property owners are rapidly hiking prices to keep up with soaring property values, tax increases, and rising insurance costs.
- Travel Costs: 31.4% increase YoY. Getting to the beach is significantly more expensive this year, with skyrocketing gas prices driving the bulk of this surge.
- Food and Drink: 6.74% increase YoY. Dining out and grabbing boardwalk treats will take a bigger bite out of wallets.
- Leisure Activities: 5.23% increase YoY. Family favorites like mini-golf, aquarium admissions, and sunset cruises have all crept upward.
- Beach Services: 1.79% increase YoY. Beach tags, sunblock, and chair or umbrella rentals saw the mildest increases.
Despite the daunting price tags, local experts do not expect the crowds to thin out. In fact, New Jersey Business Magazine has dubbed 2026 the “Year of Tourism,” with state tourism departments forecasting visitor spending to exceed a massive $4.3 billion, heavily fueled by major summer sporting events.
This creates a unique paradox: businesses and consumers are both feeling the squeeze, yet the emotional pull of the shore remains undeniable.
“The Jersey Shore remains a meaningful and often non-negotiable part of summer for many of our members,” said Grant Gallagher, Director of Financial Wellbeing and Brand Communications at Affinity. “Increasing financial pressures won’t change the connection so many feel to the Shore. We’ve observed significant price hikes from businesses and see it as an indication that they are feeling the financial strain that consumers feel as well.”
With everyday necessities like groceries, rent, and energy already straining household budgets, these vacation-specific hikes are a tough pill to swallow for tri-state families. Many are expected to pivot toward shorter day trips rather than week-long stays to keep tradition alive without breaking the bank.
Affinity’s leadership emphasized that enjoying the summer shouldn’t mean sacrificing long-term financial health.
“With vacation expenses rising sharply, we’re committed to providing guidance and resources that can help families navigate these challenges and make the most of their time away,” Kevin Brauer, President & CEO of Affinity said.
For families looking to map out their summer budgets, Affinity Federal Credit Union offers financial resources, saving tools, and planning advice through their Wellbeing and Your Wallet podcast and official website.
Methodology: This data was compiled via a May 2026 telephone survey of businesses across New Jersey shore towns, comparing the costs of identical products and services surveyed in the spring of 2025.
