In an effort to maximize the economic impact of the upcoming soccer tournament, New Jersey Gov. Mikie Sherrill visited Mulligan’s Pub in Hoboken to highlight new state guidance that allows municipalities to temporarily extend bar operating hours.
Sherrill announced she has signed a formal proclamation notifying New Jersey’s cities and townships that they have the immediate option to adjust their local alcohol hours-of-sale ordinances throughout the 39-day international event.
As soccer fans from across the globe descend upon the region, matches are expected to draw unprecedented crowds to downtown business districts. Because local municipalities in New Jersey hold the legal authority to determine when alcohol can be sold, the Governor’s proclamation serves as a green light for local city councils to extend those closing times.
The goal is to keep fan energy—and consumer spending—localized within New Jersey’s borders rather than losing nighttime revenue to neighboring states.
“New Jersey is home to so many vibrant communities, and the World Cup is a once-in-a-generation opportunity for people across our state to come together, celebrate, and enjoy everything that makes New Jersey special,” Sherrill said. “Today we’re making it easier for residents and visitors to keep the energy going beyond the stadium, whether that’s gathering with friends at local restaurants, cheering on matches at neighborhood bars, or enjoying the excitement in our downtowns and communities.”
The New Jersey Division of Alcoholic Beverage Control (ABC) will oversee the temporary adjustments, ensuring that any municipality choosing to extend its operating hours continues to enforce the safe, responsible sale and consumption of alcohol.
Local leaders welcomed the announcement, noting that the flexibility will provide a massive financial lift to restaurant owners, bartending staff, and small business entrepreneurs who have been preparing for the tournament’s heavy foot traffic.
“Hoboken is proud to play a part in that effort by showcasing the energy, diversity, and hospitality that define both our city and our state,” Hoboken Mayor Emily Jabbour said. “Today’s announcement gives municipalities the flexibility to celebrate responsibly while supporting local businesses, workers, and entrepreneurs during this historic moment. We’re grateful for Governor Sherrill’s leadership.”
While the state is encouraging towns to embrace the soccer festivities, officials emphasized that public safety remains the top priority. The Sherrill administration reiterated that the state remains fully committed to supporting local law enforcement agencies to monitor the late-night extensions and prevent drunk driving or disruptive behavior.
