The New York Jets are expanding their global footprint from their home base in Morris County to the streets of London. The team recently announced a new partnership with Elite Sports Travel, the UK’s leading NFL travel operator, designed to bring international fans directly into the heart of the North Jersey gameday experience.
The collaboration will culminate in a massive “Jets takeover weekend” late in the 2026 season, centered around a home game at MetLife Stadium in East Rutherford.
As part of the NFL’s Global Markets Program, the Jets have been aggressively cultivating a fanbase in the United Kingdom. This partnership moves beyond digital engagement, offering UK fans all-inclusive travel packages that include round-trip flights, premium hotel stays, and exclusive access to the team’s New Jersey facilities.
“This partnership allows us to deepen our connection with Jets fans in the UK by delivering a world-class, end-to-end game day experience,” Jeff Fernandez, Jets senior vice president of Business Development + Ventures said. “Elite Sports Travel is a strong partner in helping us create meaningful, unforgettable moments for our global fan base.”
For fans traveling across the Atlantic, the itinerary offers more than just a seat in the stands. The “takeover” packages include:
- Behind-the-Scenes Tours: Exclusive access to either MetLife Stadium or the Atlantic Health Jets Training Center in Florham Park.
- Legend Encounters: A meet-and-greet with Jets Ring of Honor inductee Wayne Chrebet.
- Field Access: Postgame field access for all guests, with “Early Bird” bookers receiving coveted pregame field passes.
“The appetite among UK fans for the real American gameday is only getting bigger,” Ben Welch, founder and operations director of Elite Sports Travel said. “Partnering with the Jets means we can offer proper access—the kind of moments money normally can’t buy.”
While the Jets brand says “New York,” the economic and physical heart of the team remains firmly in New Jersey. By hosting international “takeover” weekends, the partnership drives high-end tourism to the Meadowlands and Florham Park regions.
The move follows the team’s long-standing commitment to innovation, joining other successful New Jersey-based initiatives like the Jets Rewards program and the state-of-the-art 1JD Entertainment platform.
Elite Sports Travel, based in Hertfordshire, is renowned for managing luxury packages for the Masters, Formula 1, and the Super Bowl. Their “boots-on-the-ground” approach ensures that hundreds of British fans will be seamlessly integrated into the New Jersey sports culture during the crucial late-season stretch.
